Loni Anderson, Fixture Of ’80s Hollywood, Dead After ‘Prolonged’ Illness

LOS ANGELES (AP) — Loni Anderson, who played a struggling radio station’s empowered receptionist on the hit TV comedy “WKRP in Cincinnati,” died Sunday, just days before her 80th birthday.

Anderson died at a Los Angeles hospital following a “prolonged” illness, said her longtime publicist, Cheryl J. Kagan.

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“We are heartbroken to announce the passing of our dear wife, mother and grandmother,” Anderson’s family said in a statement.

“WKRP in Cincinnati” aired from 1978-1982 and was set in a lagging Ohio radio station trying to reinvent itself with rock music.

The cast included Gary Sandy, Tim Reid, Howard Hesseman, Frank Bonner and Jan Smithers, alongside Anderson as the sexy and smart Jennifer Marlowe.

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Loni Anderson, here in a promotional photo for the TV movie “Sizzle,” has died at age 80.
Walt Disney Television Photo Archives via Getty Images

As the station’s receptionist, the blonde and high-heeled Jennifer used her sex appeal to deflect unwanted business calls for her boss, Mr. Carlson.

Her efficiency often kept the station running in the face of others’ incompetence.

The role earned her two Emmy Award and three Golden Globe nominations.

Anderson starred on the big screen alongside Burt Reynolds in the 1983 comedy “Stroker Ace” and the two later married and became tabloid fixtures before divorcing in 1994.

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Anderson is survived by her husband Bob Flick, daughter Deidra and son-in law Charlie Hoffman, son Quinton Anderson Reynolds, grandchildren McKenzie and Megan Hoffman, stepson Adam Flick and wife Helene, step-grandchildren Felix and Maximilian.